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Creating a First-Rate Sponsorship Proposal

NCMC is producing the finest marketing communications documents anywhere.

I'm sure you realize how important a good sponsorship proposal is to your future.  You must put a lot of thought into it and you must take some time to learn about your prospective sponsors' needs and, more importantly, their sponsorship proposal guidelines.

 

If you want to be successful, you will follow a few important guidelines.

 

1. Always have an editor.  Every good writer needs an editor to catch those minor little errors that creep into every document.

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2. Always seek the potential sponsors' input.  What do they want to see, what are their marketing goals.  What can you tell them that will make them realize your value?  What do they want to gain from sponsoring any team or athlete?

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3. Write and rewrite.  You have to get every letter right, every word right and every paragraph right.  You must labor over the details.  Be thorough but also write to the point.  Don't get off on unrelated topics.

4. Create your proposal in sections so that you can easily change one part without affecting too much of the other sections.  This allows you the opportunity to tailor each proposal to a different sponsor.

5. It must look good - don't even think about sending a proposal that has poor spelling or is not attractively formatted.

6. Use the grammar and spell checker in MS Word to ensure you don't embarrass yourself and lose the deal.

7. Be creative, put your own personality into the proposal.  If you have a sense of humor, put a little (not too much) in your proposal.  If you love your family and worship your kids, get that into your profile.  Show them you are both a business person and human being.

8. Be realistic about your money needs.  Sponsors compare proposals.  If you charge more than others, make sure you are giving more value.  Look at your budget, what do you need?  Then make sure you add something so you can eat and pay rent on your shop, salaries, etc.

9. Let us review your proposal document.  We can save you lots of heartache by giving you a free review and some suggestions on how to improve your document.

10. Remember, you are competing against Robbie Gordon and Jeff Gordon for sponsorship dollars.  You have to impress if you are going to get the dollars. 

Here are the basic sections that you should include in your proposal:

Executive Summary

Team Introduction

Team Record

Driver Introduction

Marketing Opportunities

Sponsorship Packages

Package Prices

Recommended Programs

Implementation Plan

Reporting

Contact Information

Optional Sections

Past Performance References

Fan Demographics and Race/Event Schedule

To learn more and to get a full plan of how to conduct your sponsorship search, Order The Fundamentals of the Sponsor Search for only $24.95 and get a free review of your sponsorship document.  Or, you can have NCMC create a top rate sponsorship proposal, Click Here: Sponsorship Proposal

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Our clients say:

"Great business with unsurpassed people skills! After talking to New Century Marketing Concepts on the phone, I felt I had known them all my life.  They really know how to talk to people and have a ton of insight on marketing and how to help businesses get noticed!"

 

"After Working non stop on our Car for 5 years the time came to move to the next level.  After contacting a few Marketing Companies I found NCMC.  Soon after reading the qualifications and company background there was no doubt in my mind that this was the Company that I wanted to prepare us and help us to find a sponsor.  The services and attention that I received were second to none. Not only did I hire their services, I also feel that I made a new friend, I have all the confidence in the world that hiring NCMC Services was one of the best decisions that we have made."

 

"When I first approached New Century Marketing Concepts , I thought that they were just another Marketing firm that will throw together a portfolio for your team, and be done with you.  Boy was I wrong!!!!!!  They not only put together the best portfolio I have ever seen in my industry, but also set up my power point presentation that provided all the impactful numbers that will sell my program.  The graphics that were added to the presentation made it, hands down, one of the more professional looking documents that I have ever run across.  I was treated with the utmost respect, courtesy, and professionalism.  New Century Marketing Concepts went out of their way to make sure I was satisfied with all of my materials.  This was the best investment to take my career to the next level!!!"

 

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