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This page provides information about the USAC Sprint Series. It was created by New Century Marketing Concepts with the approval of USAC using information provided by USAC.

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Sponsorship Proposals for Series/Organizations- With Discounted Rates for Drivers/Athletes


The United States Auto Club (USAC) was founded in 1955 as a not-for-profit auto race sanctioning organization with the purposes of developing rules and specifications for the sport, providing qualified officials for the conduct of its events and in general, instituting an organized framework for the race participants and race organizers.

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USAC operates five divisions of automobile racing and annually sanctions and conducts some 150 events.  In addition, USAC Properties Inc., a wholly owned subsidiary of USAC, conducts land speed record trials and automotive testing for many leading manufacturers in the United States. USAC is a member organization for the Automobile Competition Committee of the United States (ACCUS-FIA), which provides a direct link with the International motor sports governing body, and FIA.


Sprint car racing is one of America's most popular and continually growing sporting attractions.

A.J. Foyt, Mario Andretti, Bobby and Al Unser, Parnelli Jones, Billy Vukovich, Tom Sneva, Johnny Rutherford, Gordon Johncock, Gary Bettenhausen, Pancho Carter, Johnny Parsons, Tony Stewart, the late Rich Vogler and Robby Stanley all graced the history books of racing with their skills of Sprint car competition.

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Sometimes You have to Sell Sponsorship before You Sell Sponsorship

The Value of Sports Sponsorship PowerPoint

The "Thunder-n-Lightning" USAC Sprint car championship series is a proven attraction which is among the "Grass Roots" of all auto racing. At least twenty-five plus races are ran annually, from the high banks of the Winchester and Salem, Indiana Speedways and Indianapolis Raceway Park's paved 5/8 mile oval to the flat and high banked dirt tracks such as Terre Haute Indiana's "Action Track" and the famed Eldora Speedway in Rossburg, Ohio.

Three of these events are normally televised on ESPN's Thursday night race special. Over nine million people see these events live and the shows are ran at least twice afterwards to at least another 4.5 million viewers each time. Sometimes they are shown in addition to these three viewings. Also, in addition to the ESPN exposure there is the public address announcements and general track exposures.


Recently, the United States Auto Club conducted an extensive survey of race fans (18 and over) at several of it's racing venues in order to find out more about the people who attend USAC events. The data from nearly 1000 demographic surveys was compiled and analyzed, and this is what we found. Immediately following is a brief "summary" of the typical USAC fan.

Virtual Race Cars for Your Sponsorship Proposal

The typical USAC fan is a 42 year-old male who has attended at least some college, owns his own home, and is married. He and his spouse bring home an average of $50,000 a year in household income and own about 2 vehicles. He enjoys attending races, usually between 15 and 20 times per year, however, as a general rule does not belong to a fan club. He typically travels slightly more than 3000 miles per year to and from racing events, and ventures out of his home state 4-5 times per year to see a race. Of those 4 or 5 times, he will stay overnight in a motel/hotel 3 or 4 times. He spends, on average, around $1500 per year attending races. While at the track, he usually purchases a program. Midget and Sprint races are his favorite form of USAC racing. He is generally "mechanically inclined" performing most minor maintenance on his own vehicles. When not attending races, he almost always watches racing on television, with ESPN and TNN being his favorite networks. He also is a subscriber to racing publications. Other than racing, he enjoys football, basketball, and baseball in that order and also enjoys listening to country and rock music.

USAC Resources Page

Race Schedules

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Developing Successful Sport Marketing Plans


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