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New Century Marketing Concepts

1243 Priority Place

Indianapolis, IN 46227

 

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Send an Instant Message  

Or Call 317-881-3826
 

Promote Your Automotive or Racing Website

 

Sponsor Bank Profile Form

Questions?  Call 317-881-3826

If your company would like to offer sponsorship programs to teams of your choice, please fill out the Sponsor Profile below and we will give your information to teams that match your needs and market goals. 

Remember, our goal is to help you sell products or services.

Sponsor Profile Form

Your E-Mail Address

 Your Name

Team Name

Address

City State Zip

Telephone Number

Fax Number

Toll Free Number

Please Give Us Info on Your Marketing Goals by Answering the Questions  below.  Start by giving us a brief statement of your overall marketing strategies in the sports field.

Please describe the types of programs you would like to make available to sports teams:

Coupons for product purchases

Affiliate Program offering commission or equivalent signage

Vouchers for product purchases in return for sponsorship benefits in the right markets

Products/Services in return for sponsorship benefits in the right markets

Primary/Secondary Sponsorship dollars for teams in right markets/right demographics in return for sponsorship benefits in the right markets

Advertise on Sponsor Bank

We are interested in outsourcing all or part of our team sponsorship acquisition activities

Other - Please describe below

 

The following questions are optional.  They may help us understand your marketing goals.  However, if you'd like to skip it, please go to the bottom of the page and submit it .  We will contact you to put together your Sponsor Bank program.

Please describe the type of sponsorship you prefer to support.  Click as many as apply to your program.

Sports

Community

Causes

Describe Cause

Arts

Business/Online

Entertainment

What Time of Year do you perform your sponsor search and evaluation for the coming year?

 

What are your sponsorship goals from a marketing perspective.  Please select all that apply  Also, please rate the importance to you of this specialty on a scale of 1 to 10 where 10 is most important and 1 is least important.

Increase Brand Loyalty  Rate:

Create Awareness/Visibility   Rate:

Change/Reinforce Image   Rate:

Drive Retail/Dealer Traffic   Rate:

Stimulate Sales/Trial Usage   Rate:

Sample/Display/Showcase Products/Services   Rate:

Showcase Community/Social Responsibility   Rate:

Entertain clients/prospects   Rate:

Network with cosponsors   Rate:

On-site Sales Rights   Rate:

Buy from sponsor   Rate:

Incent Sponsor Sales Force   Rate:

Excite Employees   Rate:

Stimulate Sales/trial/usage   Rate:

Sample/display/showcase products   Rate:

Capture Database/lead generation   Rate:

Gain on-site sales rights   Rate:

Other – Explain  

Rate:

What are the major markets that you would like reach in your activities? Please provide names of major metropolitan areas in which you compete.

Which of the following do you like to have presented in all sponsorship proposals submitted to your company.

Demographics

Attendance

Fan Passion/Affinity

Psychographics

Growth Trends in Property

Interest in Property Among Trade/Dealers

TV Ratings

What Their Competition Sponsors

If you would like to send us your sponsorship proposal guidelines, please send them by email attachment to sales@insmkt.com.

Which of the following types of analysis do you typically want your supported teams to complete?

Internal Feedback

Sales/Promotional Bounceback

Print/Media Analysis

Dealer/Trade Response

Primary Consumer Research

TV Exposure Analysis

Syndicated Consumer Research Studies

Do you like to be provided with ROI information for your team?

Yes

No

Do you prefer teams to provide the following sponsor services (Yes/No)

Post event report/fulfillment audit

Yes

No

Describe if Yes

Research on audience loyalty to sponsor

Yes

No

Describe if Yes

Leveraging sponsorship ideas

Yes

No

Describe

Research on audience buying habits

Yes

No

Describe if Yes

Third-party valuation statement

Yes

No

Describe if Yes

Sponsor workshop

Yes

No

Describe if Yes

 

 
 

"I have been very satisfied with your products and service in the past and do intend to purchase more from you in the future."

 

"After Working non stop in our Car for 5 years the time came to move to the next level.  After contacting a few Marketing Companies I found NCMC.  Soon after reading the qualifications and company background there was no doubt in my mind that this was the Company that I wanted to prepare us and help us to find a sponsor.  The services and attention that I received were second to none.  Not only did I hire their services I also feel that I made a new friend, I have all the confidence in the world that hiring NCMC Services was one of the best decisions that we have made."

Have a Question? 

Click here: Send an Instant Message  

Or Call 317-881-3826
 

SPONSORS: Order Form

Sponsor Matching Service

 

Advertise on ESPN2

 

The Fundamentals of the Sponsor Search

Navigate This Page With Links Below

Sponsor/Team Matching Service | Sponsor Matching Service | Online and Phone Consultation | Business Plan Writing | Market Plan Writing | Sponsorship Sales Matrix | Sponsorship Proposal Writing | How to Find a Sponsor | 101 Ideas on Finding and Keeping a Sponsor | Present Practice Analysis | Leasing Service | Logistics Services | Freelance Writing Services

My name is Robert Villegas, Jr. I'm a marketing consultant helping small businesses and sports teams put together the tools they need to be successful.

Meet the Boss

 

In my view, successful race and sports teams are successful because they each run their teams like a BUSINESS.  That means they develop and create all the tools that successful businesses need.

Every business needs the following:

A Business Plan

If you’ve got your business plan in your head, that’s fine, but what happens when a potential sponsor says, I’d like to see your business plan before I go any further?  Or what happens if you’d like to say, “We are a solid team that knows the business.  I’d be glad to show you our Business Plan.”? 

How to do you write a business plan?  Well, I can help.  Go to https://insmkt.securesites.com/plan.htm.  There you will find a form that you can fill out that will ask all the necessary questions so I can create a dynamic and excellent business plan for you.  Or you can purchase business plan software available in almost any store that sells computer software.  I’d be glad to critique it for you afterwards, for a $50.00 fee.

A Marketing Plan

A Marketing Plan is part of the business plan, but the document I have in mind is more comprehensive.  It spells out how and what you will do to develop your business from the sales side of it.  To help you, I’ve created a “Sample” Marketing Plan that you can edit and tailor to your particular team.  Inside the document, you will find tips on how to market and how to develop your sponsorship offerings, which companies you will pursue and which team members have the responsibility for developing sponsorship.  Find it at http://www.insmkt.com/sportsplan.htm.  We can also create a dynamic marketing plan for you at

New Century Marketing Concepts - Consulting Services

Sponsorship Sales Matrix

The Sponsorship Sales Matrix is a complete, comprehensive program designed to help you develop your sponsorship offerings.  It is your inventory of offerings and it includes a complete plan on how you will deliver those offerings to your sponsor.  To learn more, go to http://www.insmkt.com/matrix.htm

A Sponsorship Proposal

Your sponsorship proposal explains everything about your team, especially the sponsorship offerings and costs.  Once you’ve defined your offerings in the Sponsorship Sales Matrix, you can then develop your proposal, proposal Quick Look brochure, proposal presentation and other documents that you need to present your sponsorship offerings to the companies you’ve targeted in your Marketing Plan.  http://www.insmkt.com/money.htm.

How to Find a Sponsor

Needless to say, your team needs a thorough understanding of “How to Find a Sponsor” which is a document I’ve created that gives you vital tips.  http://www.insmkt.com/money3.htm.

Tips and Ideas on Sponsor Search

I’ve also created a document called “101 Ideas for Finding and Getting a Sponsor.” It is loaded with tips, ideas, tools; everything you need to develop your race team into a competitive factor in your sport.  http://www.insmkt.com/101.htm.

All of these documents are now part of my book: The Fundamentals of the Sponsor Search.  Click here to learn more.

To make things more convenient here are the links you need. Business Plan Service: http://www.insmkt.com/plan.htm

Sample Marketing Plan http://www.insmkt.com/sportsplan.htm

The Sponsorship Sales Matrix at http://www.insmkt.com/matrix.htm

How to Write a Sponsorship Proposal http://www.insmkt.com/money.htm

What is Sponsorship http://www.insmkt.com/money2.htm

How to Find a Sponsor http://www.insmkt.com/money3.htm

101 Ideas for Getting and Keeping a Sponsor http://www.insmkt.com/101.htm

Present Practice Analysis

If you are too busy to do all this, take a look at our Present Practice Analysis.  This analysis can help your sports team take better advantage of the opportunities presented by your sport.  Services consist of the following:

  • We will analyze your sponsor acquisition practices and compare them with the practices in the industry to help you fine tune your efforts – we will work with you to develop a SWOT analysis for your team and its sponsorship efforts (SWOT means Strengths, Weaknesses, Opportunities and Threats Analysis) we will then report to you on the changes you can make and how we can help you further in your sponsor search – this service is provided for a one-time charge and depends on the size of your team and budget as well as the projected time involved in performing the analysis – generally, for major sports teams the cost is $5,000 to $8,000 and for small teams $3,000
  • Present Practice Analysis costs would include the creation of all of the following if necessary:
  • Business Plan Writing
  • Marketing Plan Writing
  • Sponsorship Sales Matrix Development
  • Sponsorship Proposal and Presentation Development
  • Sponsor Exchange and Matching Service
  • We will ask to review the following documents if you have them:
  • Business Plan
  • Marketing Plan
  • Sponsorship Offerings List with Prices
  • Sponsorship Proposal
  • Sponsorship Presentation
  • To sign up for our present practice analysis go to https://insmkt.securesites.com/analysis.htm

Sponsor Exchange and Matching Service

Our Sponsor Exchange and Matching Service is a new service designed to match your team to the sponsors that are most interested in your type of team or sport.

  • Once you fill out your team profile and submit it to us, we will search for potential sponsors that match your profile – After our analysis, we will offer you a list of  potential sponsors on a "per-name cost basis" – these are companies that have asked us to be considered as receptive to targeted sponsorship efforts - in other words, they will match your team profile. Match Reports will be sorted into a number of categories, local, Regional, National, International (if appropriate), Sponsors that have sponsored your level of sport, companies in the same industry category that might not have sponsored in your series before – each of these companies have given us their profile information and have agreed to our  putting them on your list (note: we qualify the leads, but closing them is your responsibility.  We give no refunds but we will do our best to ensure you get viable sponsor prospects) – click here to fill out your team profile https://insmkt.securesites.com/teamprofile.htm.

Sponsor Matching Service

Our Sponsor Matching Service is designed for companies interested in receiving sponsorship proposals from matched teams.  If you are a sponsor, you can get into our database by telling us what kind of sponsorship offerings you are willing to receive.  We will release your name and contact info only to companies that qualify according to your standards.  We will also give them your sponsorship proposal guidelines so you get proposals that meet your requirements. 

And, most importantly, you can save time by telling all companies that contact you that your prefer to receive inquiries only from teams that subscribe to our services.  To fill out our sponsor profile form, go to https://insmkt.securesites.com/sponsorprofile.htm.

Online and phone consultation

  • This retainer fee service makes NCMC available at any time during normal business hours to consult about your sponsor acquisition situations and recommend approaches for success.  To sign up for this service, please fill out the form at http://www.insmkt.com/consult2.htm.
2002 Sports Sponsor FactBook
Resource for Sponsorship Information - 2004 Sports

 

 

Interactive

Sports Strategies

 

Legal Issues in

Sports

Sponsorship

 

Baja Bob/NCMC 

Sports Promotional Program

 

Carroll Smith's

Winning Books

 

Sponsors:

How to Get One,

How to Keep One