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Testimonial:
"The
Fundamentals of the Sponsor Search" provides a solid marketing
foundation for any sponsorship business proposal involving a team,
athlete or venture. It provides all the tools that will enable you to
get a head start over your
sponsorship competitors and is very comprehensive. It teaches you the
marketing lingo, the best strategies for selling and presenting your
sponsorship offerings and gives you key advice on putting together your
sponsorship proposal. This book condenses years of marketing experience
into one comprehensive document. I highly recommend it."
John Rodsett
Media Vision
Past Assoc. Vice President, 1984 Los
Angeles Olympic Organizing Committee.
Topics include:.
What is Sponsorship?
This section explains what sponsorship is and what
companies hope to gain from it. Learn why sponsorship is a value and how
companies use it to gain market share.
Sponsorship Sales Matrix - a New Paradigm for Organizing and Selling Sports Sponsorships
This section shows you how to develop your
sponsorship offerings and gives you a good foundation by providing a sample
set of offerings.
How to Write a Sponsorship
Proposal
Learn the basic sections that go into a proposal
and how to write so that sponsors are interested in your offerings.
How to Find a Sponsor
Here you will learn about to prepare your team for
the sponsor search, how to prospect, keep records, follow up, sell and use
the SPIN Selling model to provide your sponsors with programs that yield
high return on investment.
101 Ideas for Getting and Keeping Sponsors
A virtual cornucopia of ideas that you can
implement in your sponsor search.
Sports Team Marketing Plan Sample
This document is a ready made marketing program for
your business or team. It can be used to create your marketing plan and
start your team off right. Based on an actual plan that has been used by
businesses of all types, the Sports Team Marketing Plan Sample provides advanced marketing and branding
strategies for your team. |
Books
