Robert Villegas, Jr. Publishes New Sponsorship Book April 10, 2009 – Indianapolis, IN – Robert Villegas, Jr. and New Century Marketing Concepts announced the publication of a new book entitled “The Science of the Sponsor Search Volume 2”.  “After our successful publication of my first book on sponsorship sales entitled ‘The Fundamentals of the Sponsor Search,” I decided that we should take the next step toward more advanced techniques and procedures for sponsorship sales.  In addition, we decided to rename the first book to ‘The Science of the Sponsor Search Volume 1 and completely re-write and update the book,” said Mr. Villegas. To help with the project, the company has also brought in Roberto Villegas III, Mr. Villegas’ son, to add his experience and knowledge.  Roberto consulted with Mr. Villegas on the volume and did valuable editorial work as well.  You can learn about his company at www.i-sponsor.com.  Volume 1 of “The Science of the Sponsor Search” establishes the fundamentals that are required for setting up a strong sponsor search project.  Especially noted is a major expansion of the chapter called “The Sponsorship Sales Matrix Kit.”  This kit provides information, processes and forms necessary for any team or company to plan and price the marketing and promotional services they will offer.  The expanded chapter adds more forms and clarifies the steps that need to be taken. Volume 2 includes a number of more advanced ideas, tips, techniques and business processes that take sponsorship to the next level.  Such topics as “Selling Sponsorship in a Recession,” “The Hospitality Event Handbook,” a template for creating a sports team business plan and “How to Do the Deal” are included. The Science of the Sponsor Search Volumes 1 and 2 are available for purchase at http://www.insmkt.com/money.htm.  If you’d like to order by phone, call 1-501-781-NCMC or (Cell) 317-881-3826.  To learn about New Century Marketing Concepts, go to http://www.insmkt.com/ You can also email Mr. Villegas, Jr. at sponsorship123@aol.com.  Contact Info Robert Villegas 1-501-781-NCMC or (Cell) 317-881-3826   More News: NCMC Publishes New Book by Robert Villegas, Jr. "SO YOU WANT TO BE A SPONSOR". NCMC Launches Personal Security Product Sales Landing Page Katie Hagar Breaks Record at Stockton Speedway NCMC Client, Racecar Driver Alexander Rossi Scores First Win in IFM NCMC Offers New Sponsorship Proposal Writing Kit on CD Mr. Villegas on WTHR Eyewitness Sports - Read the Article Grosse Point News - Swinging the Deal NCMC and i-sponsor.com sign World Champion Alexander Rossi Blu Frog Motorsports Blu Frog Motorsports Press Release Announcing Larry Foyt Sponsorship Agreement Robert Villegas, Jr. Publishes New Sponsor Search Book NCMC Lowers Price and Improves Resume Service A. J. Foyt Opportunity for 2009 Indianapolis 500
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