NCMC Sponsorship Bulletin –
Issue 14 -
05/04/2007
When you get the charity
letter
I’m sure you’ve received the “Charity Letter.” That’s when you
have sent out this magnificent proposal to a company and they respond by telling
you thanks for requesting a donation.
Well, I guess it is a donation in a sense –
if they give you money, but it is obvious that this company has never considered
sponsorship or they only do charitable giving. Maybe they are cynical and
consider all requests for sponsorship to be donations where they don’t get
anything in return.
But what do you do?
If you are convinced that you can help this
company, take another shot. Send them a letter acknowledging their response,
then gently suggest that you had actually hoped to offer them an opportunity for
promotion of their logos or brands. Tell them something about the potential
benefits of sponsorship with your team and some stats if you can get them.
Below is a sample letter to give you an idea:
Dear Adam,
I received your recent letter informing us
that you had decided against a donation to my race team. I understand that the
expenditures you make in the form of donations must be determined with careful
deliberation and I appreciate your taking the time to look over our offering. I
would like to give you some additional information about our offering in the
hope of perhaps getting a meeting with you to talk further.
We think we have a unique sponsorship
opportunity that will
return the cost of your investment many times. Our request involves sponsorship
of our team rather than a straight donation. This means that we will give your
company thousands of impressions at the track and especially on television where
millions of viewers tune into our races.
In addition, we can help you with trackside
hospitality and even autograph parties and public appearances. These are just a
few of the ways we can help you gain new customers and market share.
So you can see, this is more than a
donation; it is a chance to put us to work for your business success. I will call
you in a few days to see when we can meet.
Sincerely,
Your Signature
Of course, this sample letter is just an
example. You could be even more creative by supplying such things as product
loyalty statistics and some demographic numbers, but the key is to get the
potential sponsor’s attention and change their perception so they see you as a
potential partner rather than a mere donation.
The
Fundamentals of the Sponsor Search.
http://ncmc.blogspot.com/
Sponsor
Bank. Check it out at
Sponsor Bank
Check out
how to get a digital logo car for your proposal:
http://www.insmkt.com/money8.htm
Thanks
Robert
Villegas
New
Century Marketing Concepts
http://www.insmkt.com/fund.htm
1-317-881-3826
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at 317-881-3826 Have a Question?
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