Promote
your Team Website to Find Sponsors and Earn Dollars
Did you
know that sports sites are among the most popular sites on the Internet? Check
the site stats for some of the biggest sites and you will see excellent
rankings. You can see site stats for the websites you visit by downloading the
Alexa Toolbar at
www.alexa.com. How can you benefit from your website so you can build your
fan base and perhaps even earn additional money for your team?
-
Keep
it current
If you race every weekend, you should have someone post your
results right away in headlines on the site. If you gain a new sponsor, you
want that info on your website immediately with links to your new sponsor. A
“Press Release” section is also helpful for media visitors. The main point is
that if you do not keep the site current, when people log on to your site to get
the latest, they will not come back if it is not recently updated. If they see
the last entry was several weeks ago and they know you’ve been racing, they
won’t soon come back and may lose interest. You owe it to your sponsors to take
care of your fans.
-
Promote it
-
Automatic
Automatic submission is done by web promoters using
submission software that sends information about your website to hundreds of
search engines in a matter of minutes. You can purchase such software if you
need to promote many pages or you can contract with a web submission service for
a small fee.
-
Manual
Manual submission to the top search engines takes more time
but because they page is provided by the search engine they are more likely to
be listed faster. You can also bid on keywords with some of them and get better
rankings by paying for placement. This last is called “Pay per Click.” To
learn about NCMC’s website promotion services, visit
http://www.insmkt.com/gethits.htm.
-
Linking Strategies
Search engines like Google.com consider higher rankings for
websites that are linked to by other relevant sites. You can spend lots of time
contacting these sites asking for reciprocal links or you can hire someone to do
it for you. It is worth the process but eventually, Google will look askance at
it because there are some many people doing it that often times it is no longer
as much of an indication of site popularity.
-
Racing Search Engines
There are a number of search engines dedicated exclusively to
racing and/or motorsports. It would be helpful to get into these search engines
so that those people who are interested in the sport can more easily find you.
To find a list of some of the more prominent racing search
engines go to:
http://www.insmkt.com/sitesubmit.htm
Also, get into NCMC’s search engine at:
http://www.insmkt.com/ncmcsearch.htm
-
Banner Advertising Services
A Google search can help you find sites that offer banner
advertising trades where you can enable other sites to advertise on your site in
return for your banners being shown on their.
3. Look
for residual income
- Sell
advertising
If you have a lot of traffic on your site, you may want to
consider selling banner advertising. You may want to check with other sites
that have similar traffic and ask what they charge for advertising and the types
of advertising they sell. Have your web designer put up some pages describing
your advertising opportunities and some order forms and you’re in business.
-
Affiliate Accounts
Many companies offer affiliate accounts that you can sign up
for. If you feel that a particular type of product is suitable for your
website, you can place affiliate links on your site to the other company. Each
link is coded so that if there is an order from your link, you can earn a
commission.
4. Put
your Sponsorship Proposal on your Website
h. Why shouldn’t your fans be potential sponsors? Give them
an opportunity to learn what it takes to support their favorite team by placing
your sponsorship proposal on your site. Make sure you use appropriate keywords
in the content and description of the page (META
tag) in order to ensure the search engines will find it. You may want to
consider a smaller program that lets fans contribute small amounts to the team
and get a signature or small logo on the car/s.
The
Science of the Sponsor Search Volumes 1 and 2.
http://ncmc.blogspot.com/
Sponsor
Bank. Check it out at
Sponsor Bank
Check out
how to get a digital logo car for your proposal:
http://www.insmkt.com/money8.htm
Thanks
Robert
Villegas
New
Century Marketing Concepts
http://www.insmkt.com/fund.htm
1-317-881-3826
Call us
at 317-881-3826 Have a Question?
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