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New Service!!!
Developing Your Company's Motor Sports Marketing Program
Is motor sport marketing a good idea for your company? Can it improve brand recognition and customer loyalty?
Can it significantly impact your company's success? The excitement found in the motor sports arena is known to give many companies a boost in positive exposure, product sales or new contracts. Yet, it is also true
that motor sport marketing is fraught with pitfalls where a great deal of money can be thrown into an abyss never to return.
New Century Marketing Concepts has devised a program that will enable your company to analyze the potential benefits of motor sports marketing for
your company. We can devise a measurable program to ensure that your foray into the motor sports arena brings your company maximum benefit. Where do you start?
What do you do? How will you learn what it takes to make your program a success? Those are questions we can answer for you.
Where do you start?
Before you begin your program you need to identify the basic areas where your motor sports program can be effective.
And the first question is “Should your company be in motor sports?
1. Is motor sports right for your company? As soon as you hire New Century Marketing Concepts we will get
to work to analyze the following issues for your company.
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Demographics – Do your demographics match the demographics of motor sports?
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Competition – What are your competitors doing in motor sports?
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Competition – How can you meet the efforts of your competitors in motor sports and what will it cost?
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Strategies that have worked – What has been done successfully in the past in your industry and how can you make that experience work for you?
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Recommendations – We will present our analysis of whether you should be in motor sports and how you can best maximize your involvement.
2. Enhance and improve your existing marketing plan
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Review the plan
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Identify areas where motor sports involvement will improve the existing plan
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Develop programs and promotions
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Determine additional budget
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Implement new programs and promotions
o Design
o Planning
o Program Management
3. Create a new motor sports marketing plan
·
Design
·
Planning
·
Program Management
o Hospitality
o Sponsorship that pays
o Team incentives
o Promotions
o Cooperative programs
o Cross-promotional programs
o Contests and awards
o Event sponsorship
Once we have finished our analysis, we will get together to present to you the information we have developed. Discussion topics include:
I. What works in motor sports?
Here we will investigate some of the marketing initiatives that have been used by other companies in motor sports. We will
recommend several ideas to see if your company might want to develop similar initiatives.
II. The Marketing Program.
We will discuss what your company would like to get out of motor sports involvement. We will look at your existing Marketing Program so that we may find
common ground with motor sports. We will then talk about new ways to sell your products through motor sports.
III. Associated Sponsors.
Who can be associated sponsors--companies that have something in common with your company so that bringing them in to the program helps build all associated companies and gains revenue for the team.
IV. Selecting a
venue
The best value for your company and products
V. Selecting
a team or organization
Team profiles
Team stability
Recommendations
VI. Developing the
Marketing Agreement Strategy.
A strategic alliance can only be as strong as the agreement. Here we will determine each element of the agreement using the proposal as the starting
point. We will create the agreement so that it covers all matters of importance to both parties.
VII. Implementation and Control
Program Management Methodologies. How to make it happen; Who, What, When
VIII. Measurement and Results
Setting your goals
Measuring the results
Evaluating your marketing partners
To receive a quote estimate for your Motor Sports Marketing Program Analysis, fill out the form below and we will get in touch with you right
away.
Information Request Form
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