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Integrated Sponsorship Programs An Integrated Sponsorship Program has the goal of reducing the cost of primary sponsorship by spreading out the costs of the sponsorship among a number of different companies who seek to gain market share through the sponsorship.  There are several categories of this program that are dependent on the delivery methods of the companies that participate. Straight Integrated Sponsorship Program A Straight Integrated Sponsorship Program involves a number of companies that either do business with each other or are non-competitive pooling sponsorship costs to obtain an even level of exposure on a major race team car.  This program is sometimes called the cross-promotional program because many of the sponsors seek the same demographics with related or non-competitive products. There can be some flexible options where one company may decide to put into the deal more sponsorship dollars and obtain primary or secondary sponsorship while the other companies obtain associate (smaller) level sponsorship positions on the car.  These sponsors may also cooperate in the areas of hospitality and promotional programs.  Activation in this case can also be integrated or the companies can perform different activation strategies based upon how they interact with their customers.  For instance one company may participate to take advantage of hospitality opportunities while another partner company may seek to implement promotional programs to reach consumers.  Another may seek a unique way to reward top-performing employees. Rotating Integrated Sponsorship Program Each participant in this program will be featured as the primary sponsor on a rotating basis.  Determining which race will hold the primary sponsor can be based upon target markets, distribution geography or any other standard.  Some participants may want to contribute more money in order to get primary position for major races where the media exposure more intense or the spectator audience is larger. Retail Supplier Integrated Sponsorship Program If you are a retailer, you can create your own Integrated Sponsorship Program by enlisting your suppliers to participate.  You can offer them eye level shelf space or “end-of-aisle” positioning and other benefits for participation.  The sponsorship promotes your retail locations, drives traffic to your stores and benefits participants over non-participants.  This is an excellent way to have a sponsorship program and pay very little while at the same time increasing sales through media gained, hospitality and special race-related promotions. How Can We Help You Create a Low-Cost Integrated Sponsorship Program? NCMC can work with you to design, plan and execute an Integrated Sponsorship Program.  We can help you define how you’d like the Program to work and we will work with you and your partners to create effective presentations and even conduct the meetings with your prospective sponsorship partners.  We can also identify and solicit potential partners on your behalf through our Lead Prospecting Services.  Call 1-317-881-3826
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Our clients say: "I am writing to inform you that I received $700,000 in grant money from the Louisiana Family Recovery Corps to provide summer camp tuition assistance to families in need post Hurricanes Katrina and Rita.  Your work on the grant proposal to the LFRC was the primary reason my company received the award.  You have an incredible way of taking thoughts and ideas and putting them into a meaningful, organized, and clear document.  I thank you for all of your hard work.                                                                                             M. Bazile - Kidcam "All of the organizations under the Tony Stewart umbrella place a great deal of emphasis on hard work, attention to detail, and customer service.  As such, we expect the same attributes from our partners and business relationships.  We recently engaged New Century Marketing Concepts to prepare our sponsorship presentation for Eldora Speedway and they far surpassed all expectations.  It was a pleasure working with a staff so accommodating to our tight time-tables and focused demands.  Robert worked diligently to deliver a final product that we are extremely proud to put on the desks of corporate America."                                                                     Brett Frood, COO of Tony Stewart Enterprises "Great business with unsurpassed people skills! After talking to New Century Marketing Concepts on the phone, I felt I had known them all my life.  They really know how to talk to people and have a ton of insight on marketing and how to help businesses get noticed!"                                                                                             - Website Owner   "After Working non stop on our Car for 5 years the time came to move to the next level.  After contacting a few Marketing Companies I found NCMC.  Soon after reading the qualifications and company background there was no doubt in my mind that this was the Company that I wanted to prepare us and help us to find a sponsor.  The services and attention that I received were second to none. Not only did I hire their services, I also feel that I made a new friend, I have all the confidence in the world that hiring NCMC was one of the best decisions that we have made."                                                                                              - Race Team   "When I first approached NCMC , I thought that they were just another Marketing firm that will throw together a portfolio for your team, and be done with you.  Boy was I wrong!!!!!!  They not only put together the best portfolio I have ever seen in my industry, but also set up my power point presentation that provided all the impactful numbers that will sell my program.  The graphics that were added to the presentation made it, hands down, one of the more professional looking documents that I have ever run across.  I was treated with the utmost respect, courtesy, and professionalism.  NCMC went out of their way to make sure I was satisfied with all of my materials.  This was the best investment to take my career to the next level!!!"                                              - Jimmy Ward - Professional BASS Fisherman You wrote a grant proposal for us for a new ambulance through the Assistance to Firefighters Grant. I just wanted to let you know that we did receive the grant in the amount of 125,000!!!!!!  We just accepted delivery of our new ambulance on 3/10/07.                                                                                          -John Compton                                                                                         Emmitsburg Vol. Amb Company     EMAIL US ©2006 New Century Marketing Concepts 1243 Priority Place Indianapolis, IN 46227