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 Indy 500 Sponsorships

Joyce Julius says, "(Indy 500 winner) Dario Franchitti, part of the Andretti Green Racing stable, collected more than $4.1 million in television exposure for his primary sponsor Canadian Club during coverage of qualifying and the Indy 500.  Meanwhile, Motorola, the backing brand of Michael Andretti and Danica Patrick, collected nearly $8.9 million of exposure value during the 21.5 hours of qualifying and race coverage." ()

The sponsorship package presented below provides samples of the common elements found in associate and primary sponsorship programs for the Indianapolis 500.  Each of these elements are negotiable.  NCMC can work with you to develop such a program with a number of teams that will attempt to qualify for the 2008 Indianapolis 500.

The Indianapolis 500 Mile Race continues to be the world’s largest single day sporting event, drawing in excess of 300,000 fans on race day. The race is seen and heard around the world, featuring drivers from around the world as they challenge the U.S. favorites. The Indianapolis 500 is part of the Indy Racing League Indy Car Series, which features a 17 race schedule in 2007.   We also have opportunities available in the IRL.

The Indianapolis 500 is consistently ranked by Joyce Julius & Associates as one of the top exposure-grossing race telecasts in all of motorsports. The 89th Running of the Indianapolis 500 earned the race’s highest rating since 1996. ABC Sports’ coverage of Dan Wheldon’s victory on May 29 earned a national household rating of 6.5. The rating was up 59 percent from 2004 when Buddy Rice won a rain-shortened event, according to Neilsen Media Research.

Indy 500 Sample sponsorship package (Associate)

o     4 Indy 500 Suite tickets  and  parking

o     4 Indy 500 Garage and Museum area passes

o     4 Indy 500 qualification tickets and inclusion in team qualifying photo if the car qualifies after the sponsorship is established

o     4 Indy 500 replica team crew shirts

o     Tickets for Parties and other Sponsor Events during May

o     Use of drivers name and likeness in advertising campaigns

o     Website Links

o     Joint Press Release

o     Access to other Sponsors for Business Development

o     Use of Drivers Name and Likeness for Advertising Campaigns

Indy 500 Sample sponsorship package (Primary)

o     Primary Signage on the race car

o     Indy 500 Suite tickets  and  parking (Number negotiable)

o     Indy 500 Garage and Museum area passes (Number negotiable)

o     Indy 500 qualification tickets and inclusion in team qualifying photo if the car qualifies after the sponsorship is established

o     Indy 500 replica team crew shirts (Number negotiable)

o     Tickets for Parties and other Sponsor Events during May

o     Use of drivers name and likeness in advertising campaigns

o     Website Links

o     Joint Press Release

o     Access to other Sponsors for Business Development

o     Use of Drivers Name and Likeness for Advertising Campaigns

If you’d like to work with us to put together an exciting sponsorship package for next year’s race, we can work with you to put together a business plan and make it happen.

Contact Information

New Century Marketing Concepts

1243 Priority Place

Indianapolis, IN 46227

1-317-881-3826

sponsorship123@aol.com

 

Call us at 317-881-3826

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Our clients say:

"All of the organizations under the Tony Stewart umbrella place a great deal of emphasis on hard work, attention to detail, and customer service.  As such, we expect the same attributes from our partners and business relationships.  We recently engaged New Century Marketing Concepts to prepare our sponsorship presentation for Eldora Speedway and they far surpassed all expectations.  It was a pleasure working with a staff so accommodating to our tight time-tables and focused demands.  Robert worked diligently to deliver a final product that we are extremely proud to put on the desks of corporate America." 

                                                                   Brett Frood, COO of Tony Stewart Enterprises

"Great business with unsurpassed people skills! After talking to New Century Marketing Concepts on the phone, I felt I had known them all my life.  They really know how to talk to people and have a ton of insight on marketing and how to help businesses get noticed!"

                                                                                            - Website Owner

 

"After Working non stop on our Car for 5 years the time came to move to the next level.  After contacting a few Marketing Companies I found NCMC.  Soon after reading the qualifications and company background there was no doubt in my mind that this was the Company that I wanted to prepare us and help us to find a sponsor.  The services and attention that I received were second to none. Not only did I hire their services, I also feel that I made a new friend, I have all the confidence in the world that hiring NCMC was one of the best decisions that we have made."

                                                                                             - Race Team

 

"When I first approached NCMC , I thought that they were just another Marketing firm that will throw together a portfolio for your team, and be done with you.  Boy was I wrong!!!!!!  They not only put together the best portfolio I have ever seen in my industry, but also set up my power point presentation that provided all the impactful numbers that will sell my program.  The graphics that were added to the presentation made it, hands down, one of the more professional looking documents that I have ever run across.  I was treated with the utmost respect, courtesy, and professionalism.  NCMC went out of their way to make sure I was satisfied with all of my materials.  This was the best investment to take my career to the next level!!!"

                                             - Jimmy Ward - Professional BASS Fisherman

                     

"I am writing to inform you that I received $700,000 in grant money from the Louisiana Family Recovery Corps to provide summer camp tuition assistance to families in need post Hurricanes Katrina and Rita.  Your work on the grant proposal to the LFRC was the primary reason my company received the award.  You have an incredible way of taking thoughts and ideas and putting them into a meaningful, organized, and clear document.  I thank you for all of your hard work.

                                                                                            M. Bazile - Kidcam

You wrote a grant proposal for us for a new ambulance through the Assistance to Firefighters Grant. I just wanted to let you know that we did receive the grant in the amount of 125,000!!!!!!  We just accepted delivery of our new ambulance on 3/10/07.

                                                                                         -John Compton
                                                                                         Emmitsburg Vol. Amb Company

 

 

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©2006 New Century Marketing Concepts

1243 Priority Place

Indianapolis, IN 46227