
Indy 500 Sponsorships
Joyce Julius says, "(Indy 500
winner) Dario Franchitti, part of the Andretti Green Racing stable,
collected more than $4.1 million in television exposure for his primary
sponsor Canadian Club during coverage of qualifying and the Indy 500.
Meanwhile, Motorola, the backing brand of Michael Andretti and Danica
Patrick, collected nearly $8.9 million of exposure value during the 21.5
hours of qualifying and race coverage." ()
The sponsorship package presented
below provides samples of the
common elements found in associate and primary sponsorship programs for
the Indianapolis 500. Each of these elements are negotiable. NCMC can
work with you to develop such a program with a number of teams that will
attempt to qualify for the 2008 Indianapolis 500.
The Indianapolis 500 Mile Race
continues to be the world’s largest single day sporting event, drawing
in excess of 300,000 fans on race day. The race is seen and heard around
the world, featuring drivers from around the world as they challenge the
U.S. favorites. The Indianapolis 500 is part of the Indy Racing League
Indy Car Series, which features a 17 race schedule in 2007. We also
have opportunities available in the IRL.
The Indianapolis 500 is
consistently ranked by Joyce Julius & Associates as one of the top
exposure-grossing race telecasts in all of motorsports. The 89th
Running of the Indianapolis 500 earned the race’s highest rating since
1996. ABC Sports’ coverage of Dan Wheldon’s victory on May 29 earned a
national household rating of 6.5. The rating was up 59 percent from 2004
when Buddy Rice won a rain-shortened event, according to Neilsen Media
Research.
Indy 500 Sample sponsorship package
(Associate)
o
4 Indy 500 Suite tickets and
parking
o
4 Indy 500 Garage and Museum area
passes
o
4 Indy 500 qualification tickets and
inclusion in team qualifying photo if the car qualifies after the
sponsorship is established
o
4 Indy 500 replica team crew shirts
o
Tickets for Parties and other
Sponsor Events during May
o
Use of drivers name and likeness in
advertising campaigns
o
Website Links
o
Joint Press Release
o
Access to other Sponsors for
Business Development
o
Use of Drivers Name and Likeness for
Advertising Campaigns
Indy 500 Sample sponsorship package
(Primary)
o
Primary Signage on the race car
o
Indy 500 Suite tickets and parking
(Number negotiable)
o
Indy 500 Garage and Museum area
passes (Number negotiable)
o
Indy 500 qualification tickets and
inclusion in team qualifying photo if the car qualifies after the
sponsorship is established
o
Indy 500 replica team crew shirts
(Number negotiable)
o
Tickets for Parties and other
Sponsor Events during May
o
Use of drivers name and likeness in
advertising campaigns
o
Website Links
o
Joint Press Release
o
Access to other Sponsors for
Business Development
o
Use of Drivers Name and Likeness for
Advertising Campaigns
If you’d like to work with us to put
together an exciting sponsorship package for next year’s race, we can
work with you to put together a business plan and make it happen.
Contact Information
New Century Marketing Concepts
1243 Priority Place
Indianapolis, IN 46227
1-317-881-3826
sponsorship123@aol.com |