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In this month's
issue:
- Dallas Mavericks use new high-tech
E-card to boost sales and increase awareness of community service
campaign.
- Pepsi aligns with several MLB
teams for a new grass roots marketing campaign.
- San Francisco Giants get creative
with regional marketing for their new ballpark.
- Minor league baseball team uses
Y2K to offer ticket discounts.
- WNBA clubs use Tupperware parties
to boost ticket sales.
- Team pager system helps fans stay
in touch even when they're away from the games.
- A complete listing of every
sponsor for every NHL team.
- Bowie Baysox make structural
changes to their stadium in order to drive group sales.
- Plus Ad Spotlight, the Sports
Sponsor Fact Sheet and great promotional ideas in Final Shots!
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- Selling Sports on the
Web™ explores every important revenue-generating aspect of
sports Internet sites, from setup to implementation. Whether you've
already established a presence on the Internet or are just launching
your site, this book is a must-read.
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- Over 110 complete sports leases on three searchable CD-ROMs,
including 76 major league agreements and 35 minor league agreements!
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| Ice To The Eskimos: How to Market a
Product Nobody Wants by Jon Spoelstra |
| Spoelstra's book offers "jump start marketing principles" to sell any product. His reasoning is simple: if these ideas worked to sell Nets tickets and sponsorships, then they'll work on any product. The simple tactics offered in Ice To The Eskimos
make it an easy read that's filled with ideas that are easy to execute. |
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