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NASCAR on TV
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A high-profile television package has made NASCAR a
breakout player on the national stage. As the number-two sport on
television, NASCAR puts sponsors in the national spotlight with millions
of viewers, ten months a year. With partners including FOX, FX, FOX
Sports Net, NBC and TNT, NASCAR is available in virtually every home in
America. And its
partnership with SPEED Channel, a racing-focused cable network reaching
65 million homes, gives NASCAR targeted access to the most passionate
fans. |
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In 2003, over 280 million total viewers
watched NASCAR NEXTEL Cup Series races, making NASCAR the most-watched
sport on 17 different weekends (almost one in three). Nationally, key
markets like
New York,
Los Angeles and Chicago out-deliver “traditional” racing markets like
Charlotte, Indianapolis and Dallas. And the NASCAR Busch Series has
solidified its standing as the number-two motorsport in the US, with
over 63 million total viewers in 2003. |
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NASCAR TV on SPEED Channel is a unique
“channel-within-a-channel” that reaches more than 65 million cable and
satellite customers nationwide. Each day, NASCAR TV features a variety
of original NASCAR programming, including race rebroadcasts, live
qualifying and practice sessions, news programs and much more. It’s also
the exclusive home for all NASCAR Craftsman Truck Series events and
Trackside Live, a 60-minute, live-audience show broadcast from each
NASCAR NEXTEL Cup Series event location on Friday evenings. |
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NASCAR IN CAR is a two-time Emmy® Award-winning
subscription service available on digital cable that offers fans seven
channels of in-car cameras with live audio and real-time, in-car
performance data shown on “virtual dashboards.” Available during all 36
NASCAR NEXTEL Cup Series events, NASCAR IN CAR allows viewers to
experience races from the driver’s perspective at any point during the
race. |
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HDNet is the nation's leading high-definition broadcast
service, providing content to the largest cable and satellite companies
in the country. In 2004, HDNet will feature 18 live events in the NASCAR
Grand National Division, with more than 40 live event broadcasts already
scheduled over the '05 and '06 seasons. |
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The constant presence of NASCAR on television reinforces the strong role
it plays in its fans’ lives. Because it’s always front-and-center to the
fans, NASCAR maintains a consistent top-of-mind awareness with core
consumers that no other sport enjoys. Contact us to reach a sales agent. |
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Source: Nielsen Media Research Per event results based on most recent
completed regular season: NFL (03), NNCS (03), PGA (03), MLB (03), NBA
(02-03), NBS (03), IRL (03), NHL (02-03), CART (03)
-- NASCAR,
NASCAR.COM, the speed bar and slogans are trademarks
of the National Association for Stock Car Auto Racing, Inc.
-- NCMC is an independent marketing agency and is in no
way affiliated with NASCAR.
-- Television case studies courtesy of NASCAR corporate. |
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at 317-881-3826 or
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