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Marketing with Insight

NCMC Sponsorship Leveraging Programs Our company firmly believes that sport is one of the best ways to help both sponsors and teams obtain higher returns.  Our goal is to be the best marketing company at achieving brand equity for sports sponsors.  Toward this goal, we have developed a number of services that specifically aim at measurable and reliable return on investment of sponsorship funds. Sports partnerships provide tremendous opportunities to generate fan loyalty for the corporate partners of sports teams.  The key to such strategies requires more than just an investment in a sports team sponsorship.  It requires an action plan that is both time-bound and with clear lines of responsibility. It also requires an investment that will integrate the sponsorship with your existing marketing plan. NCMC seeks to enhance the benefits of these opportunities beyond those normally found in traditional sponsorship arrangements.  By hiring NCMC as your partner, we can ensure that your bottom line is impacted positively.  When we present a marketing program to your company, we will offer a number of ways to enhance your sponsorship services.  Below is an overview of the programs we will present: §         Branding Strategy §         Impressions Strategy §         Hospitality Strategy §         Media Strategy §         Publicity Plan We bring our marketing and planning skills to sports partnerships through services that create a well-coordinated mix of sponsorship promotions, hospitality, signage impressions and media coverage.  Our service will help you define a mix of these elements that maximize your return on investment.  How do we do it?  By putting first things first; by sitting down with you and getting a good understanding of your brand building needs and developing workable solutions.  With the help of NCMC’s sponsorship activation professionals, we will set a new standard for sports partnerships that give your brands more exposure and stronger returns. We can also work with you to help in developing service metrics that mean something in real dollars so you can evaluate the success of your programs and make adjustments.  This will help you identify which programs work best and how to improve them.  Below is a list of some of the programs we could provide for you. Database marketing to existing customers Direct mailings to Series ticket holders Pre-race autograph party in each market open only to top customers who have purchased most Company day at the track for top customers to try the new technologies that you offer – give a bonus to new customers  signing up Buying up a block of race tickets for a special company party at each race – include prizes, special discounts and a contest winner at the party – include hospitality and free food and beverages at the party Setting up an affiliate system where your team solicits other teams to show the corporate logo and a special signup page on the web that credits the team for every signup and commissions on all sales. Holding concert at the race track Providing race car rides with purchase of product above a certain amount Create “Driver of the Race” Promotion for television coverage Want more?  Give us a call at 1-317-881-3826. Call us at 317-881-3826 Have a Question?  Click here: Chat Live: Instant Message Our clients say: "I am writing to inform you that I received $700,000 in grant money from the Louisiana Family Recovery Corps to provide summer camp tuition assistance to families in need post Hurricanes Katrina and Rita.  Your work on the grant proposal to the LFRC was the primary reason my company received the award.  You have an incredible way of taking thoughts and ideas and putting them into a meaningful, organized, and clear document.  I thank you for all of your hard work.                                                                                             M. Bazile - Kidcam "All of the organizations under the Tony Stewart umbrella place a great deal of emphasis on hard work, attention to detail, and customer service.  As such, we expect the same attributes from our partners and business relationships.  We recently engaged New Century Marketing Concepts to prepare our sponsorship presentation for Eldora Speedway and they far surpassed all expectations.  It was a pleasure working with a staff so accommodating to our tight time-tables and focused demands.  Robert worked diligently to deliver a final product that we are extremely proud to put on the desks of corporate America."                                                                     Brett Frood, COO of Tony Stewart Enterprises "Great business with unsurpassed people skills! After talking to New Century Marketing Concepts on the phone, I felt I had known them all my life.  They really know how to talk to people and have a ton of insight on marketing and how to help businesses get noticed!"                                                                                             - Website Owner "After Working non stop on our Car for 5 years the time came to move to the next level.  After contacting a few Marketing Companies I found NCMC.  Soon after reading the qualifications and company background there was no doubt in my mind that this was the Company that I wanted to prepare us and help us to find a sponsor.  The services and attention that I received were second to none. Not only did I hire their services, I also feel that I made a new friend, I have all the confidence in the world that hiring NCMC was one of the best decisions that we have made."                                                                                              - Race Team   "When I first approached NCMC , I thought that they were just another Marketing firm that will throw together a portfolio for your team, and be done with you.  Boy was I wrong!!!!!!  They not only put together the best portfolio I have ever seen in my industry, but also set up my power point presentation that provided all the impactful numbers that will sell my program.  The graphics that were added to the presentation made it, hands down, one of the more professional looking documents that I have ever run across.  I was treated with the utmost respect, courtesy, and professionalism.  NCMC went out of their way to make sure I was satisfied with all of my materials.  This was the best investment to take my career to the next level!!!"                                              - Jimmy Ward - Professional BASS Fisherman You wrote a grant proposal for us for a new ambulance through the Assistance to Firefighters Grant. I just wanted to let you know that we did receive the grant in the amount of 125,000!!!!!!  We just accepted delivery of our new ambulance on 3/10/07.                                                                                          -John Compton                                                                                         Emmitsburg Vol. Amb Company EMAIL US ©2006 New Century Marketing Concepts 1243 Priority Place Indianapolis, IN 46227   [ Business Resources ] [ Helping Racers Race ] [ Contact Us ] [ Pricing Guidelines ]