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Baiting the Hook – How to Get Sponsors to Find You by Robert Villegas, Jr.
Ideas that Get Sponsors to Find You:
-Put
“Your Logo Here” on the side of the race car and trailer
-Put your sponsorship proposal on your web site
-Have a “Find a Sponsor” contest for fans and friends with gifts and prizes to all that help get sponsors
-Ask the local track owner to dinner or golf
-Join local organizations like Chamber of Commerce and Kiwanis Clubs
-Speak at local schools about safety on the streets – Have the teacher invite parents
-Volunteer for charity work that might put you close to a sponsor (or might not – it is a good thing to do)
-Find out where businessmen hang out in your community – restaurant, bar, golf club, gym and make as many friends as you can
-Check the Yellow Pages for categories of all the businesses that provide products or services that you use – call them and let them know about how much money you could bring to them in business from what you buy – and in new business from
sponsorship
-Put a display ad in the Yellow Pages for your race team
-Call local marketing companies and let them know of your sponsorship needs – if they know of any companies that might benefit, ask them to contact you.
-Call local retailers and offer to put the show car out front with the driver signing autographs – Put a sign next to the car asking for sponsorship – give a flyer to every person about the benefits of sponsorship – offer the retailer a free
affiliate sponsorship for their assistance (if you find a big sponsor)
-Call local night clubs or bars that cater to business people or racing fans and do the same thing – offer to put the car inside (or outside) the bar somewhere for a couple of weeks - Put a sign next to the car asking for sponsorship – have
the bar give out flyers about the benefits of sponsorship – offer the bar a free affiliate sponsorship for their assistance (if you find a big sponsor)
-Place a display ad in the most popular racing magazines and local newspapers thanking your sponsors and provide information on how to contact you for additional sponsorship.
- Get a copy of
"The Fundamentals of the Sponsor Search"
book.
Click Links Below
Copyright 2004 New Century Marketing Concepts
How to Write a Sponsorship Proposal
How to Find a Sponsor
Free:
What is Sponsorship? 
Baja Bob/NCMC Sports Promotional Program
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