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i-sponsor.com Activation Services

Getting Your Money back from Sponsorship The i-sponsor.com Approach Every year, more and more money is being spent on sponsorships because the effectiveness of traditional advertising methods is drying up. New approaches are required and sponsorships are a good way to put some sizzle into the marketing message.  Building Brand Equity and increasing sales are two goals that sponsorships can address effectively.  Yet, many of those sponsorship dollars are spent with little control or understanding of how to measure sponsorship effectiveness. New methods and evaluation criteria are the names of the game.  I-sponsor.com is not only at the forefront of these changes, we are the changes.  Our sponsor services provide companies with all the tools and measurements that not only promise a higher return on investment but also enable the sponsor to adjust, mid-project as the results come in.  Our approach focuses on two essentials: Long-term Brand Equity Brand Equity can be measured through surveys of people in the brand’s target demographic.  Careful surveying will elicit a good comparison of the brand position of your product before a major campaign, during the campaign and after the campaign.  By measuring sales before, during and after the campaign, you can also get a knowledge of the trends related to the brand’s acceptance.   Short-term Return on Investment The challenge for many sponsors is to Develop the measurement benchmarks according to which you will compare your results. Measure the effectiveness of your sponsorship activation projects on short-term ROI and report in a timely fashion so you can adjust your strategy where necessary. Measure the immediate impact of your sponsorships on sales against other programs such as magazines, television and non-sports related promotions. In short, we offer you a mathematical approach to your sponsorship that turns each relevant factor affecting your brand into a measurable concept. This means 1.       You can plan your program knowing in advance what are the key indicators that will determine success, 2.       You will be able to use these indicators to evaluate your results while activation projects are being implemented so you can adjust and improve the program, 3.       You will have a post-event standard by which to measure and plan future sponsorship efforts, and 4.       Not only will these metrics help you evaluate your programs but they can help you project future successes and diminishing return matrices Contact Robert Villegas 1-317-881-3826

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Our clients say: "I am writing to inform you that I received $700,000 in grant money from the Louisiana Family Recovery Corps to provide summer camp tuition assistance to families in need post Hurricanes Katrina and Rita.  Your work on the grant proposal to the LFRC was the primary reason my company received the award.  You have an incredible way of taking thoughts and ideas and putting them into a meaningful, organized, and clear document.  I thank you for all of your hard work.                                                                                             M. Bazile - Kidcam "All of the organizations under the Tony Stewart umbrella place a great deal of emphasis on hard work, attention to detail, and customer service.  As such, we expect the same attributes from our partners and business relationships.  We recently engaged New Century Marketing Concepts to prepare our sponsorship presentation for Eldora Speedway and they far surpassed all expectations.  It was a pleasure working with a staff so accommodating to our tight time-tables and focused demands.  Robert worked diligently to deliver a final product that we are extremely proud to put on the desks of corporate America."                                                                     Brett Frood, COO of Tony Stewart Enterprises "Great business with unsurpassed people skills! After talking to New Century Marketing Concepts on the phone, I felt I had known them all my life.  They really know how to talk to people and have a ton of insight on marketing and how to help businesses get noticed!"                                                                                             - Website Owner   "After Working non stop on our Car for 5 years the time came to move to the next level.  After contacting a few Marketing Companies I found NCMC.  Soon after reading the qualifications and company background there was no doubt in my mind that this was the Company that I wanted to prepare us and help us to find a sponsor.  The services and attention that I received were second to none. Not only did I hire their services, I also feel that I made a new friend, I have all the confidence in the world that hiring NCMC was one of the best decisions that we have made."                                                                                              - Race Team   "When I first approached NCMC , I thought that they were just another Marketing firm that will throw together a portfolio for your team, and be done with you.  Boy was I wrong!!!!!!  They not only put together the best portfolio I have ever seen in my industry, but also set up my power point presentation that provided all the impactful numbers that will sell my program.  The graphics that were added to the presentation made it, hands down, one of the more professional looking documents that I have ever run across.  I was treated with the utmost respect, courtesy, and professionalism.  NCMC went out of their way to make sure I was satisfied with all of my materials.  This was the best investment to take my career to the next level!!!"                                              - Jimmy Ward - Professional BASS Fisherman You wrote a grant proposal for us for a new ambulance through the Assistance to Firefighters Grant. I just wanted to let you know that we did receive the grant in the amount of 125,000!!!!!!  We just accepted delivery of our new ambulance on 3/10/07.                                                                                          -John Compton                                                                                         Emmitsburg Vol. Amb Company     EMAIL US ©2006 New Century Marketing Concepts 1243 Priority Place Indianapolis, IN 46227   [ Business Resources ] [ Helping Racers Race ] [ Contact Us ] [ Pricing Guidelines ]